In this day and age, word of mouth and customer relations are more important to long standing business relationships than ever before!
Web sites like yelp, foursquare, zagat reviews, and other sites are a way for anyone to be heard. Whether it’s a good experience or not, there’s a voice.
In this Case, Melissa Gave me a really favorable review when she bought her 2013 Honda CR-V EX-L.
It was nice to get her the EXACT car that she was looking for and deliver it straight to her house! She’s a busy mom with a baby a little under a year old. She really liked the fact that she didn’t need a babysitter and she didn’t have to drive to the dealership.
In attempts to get good angles and create special moments for customers, I had a casualty the other week. This happened. My flip cam flew right off the side of a moving car! In the end, it was a learning experience and a pretty entertaining 20 seconds.
Here’s a video made for LeAnn in Santa Barbara! She had the rare opportunity to actually see her car come off a transport into the lot!
Some of the most rewarding videos to make here at Honda of Santa Maria, are videos that let owners see their car when it’s still in the wrapping! That is such a special feeling to know that now one has ever driven your car except to put gas in it and drive it right to your house!
Take care and Enjoy!
Leann had an awesome story! She had an experience with other dealerships that made her feel like the person she was buying her car from treated her differently because she is a woman! They did not disclose everything to her and assumed what she wanted to accomplish without really finding out what was truly important to her.
There is a really stinky stereotype in the car business that women don’t know what’s going on when buying a car! That stereotype is simply NOT true!
Two things to remember!
Number 1. Whether buying a car or not, women deserve to be treated with the upmost kindness and respect!
Number 2. They are detail oriented and want to communicate every part of the deal and are just as educated about the deal than anyone around!
Whether it’s your first time buying or your 18th car in the last 3 years, the Internet has made the car industry more and more transparent. It’s no longer possible not to be open and honest about your deals!
Your Honda man